Innovation and finding new services to offer their customers is currently one of the main priorities of financial institutions worldwide. Crowdfunding present one such opportunity: a crowdfunding platform can be used both as a way to grow the customer base while streamlining and digitising existing processes.
WITH A CROWDFUNDING PLATFORM FINANCIAL INSTITUTIONS CAN...
Offer both private customers and companies the option of investing in interesting business and projects.
Cultivate their own community of investors. A crowdfunding platform makes it easy to grow a community and to communicate new projects and opportunities in a simple and easy way.
Digitise and streamline the way they raise money for new projects and free resources for other tasks.
Strengthen the brand by opening up investment opportunities to a larger crowd and creating awareness of the company while at the same time signalling a desire and ability to be innovative and agile
Let platform investors define auto-investors to invest on their behalf. The platform also lets investors reinvest their returns and repayments into new projects, thereby securing more investments into new projects.
IT IS ALREADY HAPPENING...
The global crowdfunding market reached 372 billion USD in 2017 and is still growing. Crowdfunding platforms are transforming the accessibility of investments and opening up the market to non-professional investors, thereby enabling more money to be invested into businesses around the globe.
For now, the crowdfunding market is dominated by new platforms disrupting existing business models and thus attracting new investors. With a dedicated crowdfunding platform, established financial institutions can not only retain their current investors and projects but can branch out to attract more investors, raise more money and digitise their processes.
HOW IT WORKS
The Smallbrooks service in the cloud contains all the features needed for crowdfunding. We can therefore create new crowdfunding platforms that are tailor-made for each customer while reusing functionality from a common toolbox and without having to reinvent the wheel each time. This makes it fast, easy and affordable for everyone to get their own crowdfunding platform. It's as simple as that!
Want to know more about how it all works?